Design Strategy

It's interesting how design matters are percolating mainstream business thinking. Sooner than we think we'll be including discussions on the impacts of physical design in driving the business strategy – not only in terms of managing facilities costs but also in terms of reflecting organizational values, enhancing productivity, and so on.

Take a look at an MBA in Design Strategy launching later in 2008 at the California College of the Arts.

http://www.cca.edu/academics/graduate/designmba/

The innovative MBA in Design Strategy, which will enroll its first class of students in fall 2008, unites the studies of design, finance, and organizational management in a unique curriculum aimed at providing students with tools and strategies to address today's complex and interconnected market. The program's approach encompasses performance, strategy, innovation, and the encouragement of meaningful, sustainable social change.

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