Rotary Four Way Test

Today I read an article about a New River Valley entrepreneur, Bill Ellenbogen ( He was asked what guides his business decisions and said it was the Rotary Four Way Test. "Of the things we think, say or do:

Is it the TRUTH?

Is it FAIR to all concerned?


Will it be BENEFICIAL to all concerned?"


I'd not come across this test before but it seems an admirable one to bear in mind when doing organization design work – particularly with regard to communicating any projected changes in jobs (numbers and types).

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